{"id":266,"date":"2024-07-31T18:34:38","date_gmt":"2024-07-31T16:34:38","guid":{"rendered":"https:\/\/www.hugot.fr\/?page_id=266"},"modified":"2024-11-12T17:04:51","modified_gmt":"2024-11-12T16:04:51","slug":"trademark-law","status":"publish","type":"page","link":"https:\/\/www.hugot.fr\/en\/trademark-law\/","title":{"rendered":"Trademark law"},"content":{"rendered":"<h2>[ Trademark law ]<\/h2>\n<p>Because trademarks are an asset of prime importance and essential to a company\u2019s success, our firm assists and advises its customers in defining the protection strategy for their distinctive signs, and in their development, both as advisors and in litigation, in order to ensure their protection and to combat the infringement of industrial property rights.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-981\" src=\"https:\/\/www.hugot.fr\/wp-content\/uploads\/2024\/10\/1G7A2236-683x1024.jpg\" alt=\"\" width=\"467\" height=\"700\" srcset=\"https:\/\/www.hugot.fr\/wp-content\/uploads\/2024\/10\/1G7A2236-683x1024.jpg 683w, https:\/\/www.hugot.fr\/wp-content\/uploads\/2024\/10\/1G7A2236-200x300.jpg 200w, https:\/\/www.hugot.fr\/wp-content\/uploads\/2024\/10\/1G7A2236-768x1152.jpg 768w, https:\/\/www.hugot.fr\/wp-content\/uploads\/2024\/10\/1G7A2236-1024x1536.jpg 1024w, https:\/\/www.hugot.fr\/wp-content\/uploads\/2024\/10\/1G7A2236-1365x2048.jpg 1365w, https:\/\/www.hugot.fr\/wp-content\/uploads\/2024\/10\/1G7A2236.jpg 1735w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><\/p>\n<h2>Trademark filing and registration<\/h2>\n<p>Our intervention (on a national, European Union or international scale) covers :<\/p>\n<ul>\n<li>Advice and definition of the protection strategy, i.e. relevance of trademark registration, choice of trademark to be registered, verification of validity conditions (distinctiveness, availability analysis), delimitation of the scope of protection (territories, form (word or logo), relevant products and services, etc.);<\/li>\n<li>\u00a0Completion of filing formalities and follow-up of the procedure (response to any notifications from the offices, opposition proceedings) with the various offices (INPI, EUIPO, WIPO);<\/li>\n<li>Follow-up and management of relations with local foreign correspondents, where applicable;<\/li>\n<li>\u00a0Brand portfolio management: renewal, monitoring, international extension;<\/li>\n<li>\u00a0Negotiation and drafting of all relevant contracts, including licensing, valuation, transfer and contribution agreements.<\/li>\n<\/ul>\n<h2>Brand catalog management and protection<\/h2>\n<p>We accompany and represent our customers in order to protect their assets, within the framework of :<\/p>\n<p>\u2013\u00a0negotiating and drafting coexistence agreements or settlement protocols,<\/p>\n<p>\u2013\u00a0pre-litigation, by drafting letters of formal notice,<\/p>\n<p>\u2013\u00a0initiating trademark infringement proceedings,<\/p>\n<p>\u2013\u00a0conducting administrative proceedings before the INPI to invalidate or revoke third-party trademarks,<\/p>\n<p>\u2013\u00a0amicable dispute resolution (negotiation, conciliation, mediation).<\/p>\n<p>We support a number of leading French and international companies in the fashion (haute couture and ready-to-wear), fine jewelry and design industries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ Trademark law ] Because trademarks are an asset of prime importance and essential to a company\u2019s success, our firm assists and advises its customers in defining the protection strategy for their distinctive signs, and in their development, both as advisors and in litigation, in order to ensure their protection and to combat the infringement [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-266","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademark law - HUGOT &amp; 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